A Berkshire based UI/UX designer using my background in design, content production and SEO to create accessible and user-friendly digital journeys. My focus is to create simple and clean designs that are functional and reliable with a splash of creativity. Let's work together to bring those ideas to life!
Hi I'm Pooja!
Projects
A selection of my recent UX projects.
Colour me in style
End-to-end design and development of Colour Me In Style, creating the brand identity, logo, website, user experience, frontend implementation, and content management system. Delivered a cohesive digital platform that supports the business and its customers.
Branding • UI/UX • Web Development • B2C
Tech Selector: Guide Dogs
UI / UX • END - END • B2C • ACCESSIBILITY
Led the end-to-end design of the Guide Dogs Tech Selector, taking the product from concept through UX, UI and delivery. Collaborated closely with in-house developers and stakeholders to launch an accessible digital tool that helps people with sight loss identify suitable assistive technology.
Rehome a dog: Guide Dogs
Redesigned and implemented the end-to-end "Rehome a Dog" digital journey for Guide Dogs. Led the UX and UI redesign, improved the application experience and information architecture, and implemented the frontend changes to deliver a more accessible, user-centred service.
UI / UX • END - END • B2C • ACCESSIBILITY
Guide Dogs XD and Migration Project
Collaborated with Inviqua, a division of Havas CX, to enhance the user experience on the Homepage and the "Sponsor a Puppy" product. Additionally, facilitated a large-scale migration of the Guide Dogs website to Content Stack.
UX Design • Content Strategy • Digital Transformation • Accessibility • CMS Migration
Let's Pour and Ponder Podcast
Designed and developed a podcast website from the ground up, including brand identity, logo design, UI/UX, responsive frontend development, CMS implementation, and ongoing content management. Created a scalable design system and streamlined publishing workflows to support regular podcast releases.
Branding • UI/UX • Web Development • B2C
Bloc. Hair
Created the end-to-end wireframes and user flows for a mobile app that streamlined appointment booking, service browsing, and customer account management. Delivered a complete wireframe package that was handed off to the client's development team for implementation.
UI / UX • B2C • BOOKING APP
Oxford UX Jam – Future education with AI
Participated the the Oxford UX Jam 2026 hosted by the University of Oxford UX Centre of Excellence at the Story Museum in Oxford. It was a brilliant day filled with experimentation, collaboration, and predominantly, creative enjoyment.
Recent Highlights
The Process
Then came the somewhat intimidating yet incredibly fulfilling phase: user testing. We visited the Westgate shopping center to conduct interviews with groups of young individuals. Their insights were fantastic and reminded me that engaging with actual users is always preferable to forming our own assumptions.
The Objective
We explored the intersection of human interaction and AI within the realm of further education and examined how this could enhance educational opportunities.
We began by simplifying things: examining the distinct advantages of humans compared to AI to identify where the genuine "tension" exists. After some quick brainstorming about further education, I partnered with an incredible group of skilled (and quite entertaining!) strangers. We immediately jumped into empathy maps and user journeys before engaging in some "analogue" prototyping. There's something immensely rewarding about setting aside the digital tools and reaching for scissors, paper/card, and glue!
The "Real World" Experience
Watch a video of the Oxford UX Jam below
Contact
Let's chat about your next UX project.
colourmeinstyle20@gmail.com
© Pooja Parate 2026. All rights reserved.
